How true to facts is the ‘House of Gucci’? Discover the history of Gucci, Versace, Prada, Armani and other top Italian fashion brands on a walking tour of Quadrilatero della Moda - Milan's Fashion District. See their first shops and secret showrooms.

  • Explore Quadrilatero della Moda, Milan’s fashion district, with a 5-Star Expert Guide
  • Visit the famous Galleria Vittorio Emanuele II, Italy’s oldest shopping gallery
  • Learn about Milan Fashion Week, the House of Gucci, Versace, Prada, Armani, and more
  • See the luxury shops of top Italian designers, secret showrooms, filming locations
  • Enjoy a relaxed 25-people walking tour in your preferred language

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Activity details

  • 2 Hours
  • Small groupMaximum of 25 participants
  • Just buy and we will organize immediatelyBy booking you ensure that the tour is already fully organized. Just come by and enjoy!
  • Live GuideEnglisch, Italian
  • Walking Tour
Full description

The world of fashion is known for drama, and this is especially true in Italian fashion! On this original Milan Fashion Week tour you will discover top Italian fashion designers, high-end stores and boutiques, hidden showrooms and film locations in the world-famous Galleria Vittorio Emanuele II and Quadrilatero della Moda. Experience the beauty and controversy of fashion!

Join a 2-hour fashion tour in Milan. It will be a fun and educational experience even if you don’t follow fashion and the latest trends, as our Expert Guide will tell us about the history, legacy and business practices of some of the most internationally renowned, yet controversial, fashion designers, including Gucci, Versace, Prada and Dolce & Gabbana. We’ll enter the beautiful Galleria Vittorio Emanuele II, Italy’s oldest shopping gallery located right next to the Duomo. It is often nicknamed Milan’s drawing room and contains luxury retailers selling haute couture, jewelry, books and paintings.

We’ll also explore the elegant streets of Quadrilatero della Moda, Milan’s fashion district filled with neoclassical palaces and luxury shops. We’ll pass the flagship store of Giorgio Armani and see the huge stores of Hermes, Louis Vuitton and other top-selling brands in Via Monte Napoleone. Our Expert Guide will show us the location of the first boutique of “Gianni Versace Donna” and their secret showroom. Another place of interest will be Villa Necchi Campiglio (exterior only), a beautiful residence where the movie “House of Gucci” with Adam Driver and Lady Gaga was shot. Join this original fashion tour now to find out if the movie was true, and what other secrets the Gucci family is hiding!

  • Walking Tour of Quadrilatero della Moda, Milan’s Fashion District
  • 5-Star Licensed Guide with live commentary in 1 chosen language
  • Free entry to Galleria Vittorio Emanuele II
  • History and fun facts about Gucci, Versace, Prada and top Italian fashion brands
  • Small group of 1-25 people
  • Tickets to Villa Necchi Campiglio

Important information

Meeting point

Meet your guide in front of the Edicola souvenir and gadget shop, Via delle Asole, 571, 20123 Milano MI, Italy (45.463684575868214, 9.189723086044866). Please wait in front of the kiosk, the staff is not informed about the tour.

Important information

What you should know

  • You should arrive at the meeting point 10 minutes early, as latecomers won’t be able to join the tour or receive a refund
  • The guide will provide commentary in 1 language. Select your preferred language when booking.
  • We will have a maximum of 25 participants.
  • This tour is not suitable for people with disabilities.
  • There is no luggage storage so please do not bring extra clothing, umbrellas, large bags, suitcases, scooters, etc. Pets are not allowed.
  • We’re not afraid of the sun and rain, so the tour will take place as planned, regardless of weather, so please check the forecast and dress appropriately.
  • It is a walking tour, so we recommend wearing comfortable shoes.
  • You will discover some of the trendiest and most popular fashion shops and boutiques on this tour. We recommend shopping after the tour, the guide will be happy to give you some tips and recommendations
  • Customer info on the voucher:

1. Please arrive 10 minutes before the tour starts. You will not be able to join the tour or receive a refund if you are late.
2. It is possible to cancel and modify the booking, e.g. change the number of participants, through the portal system on which you made the reservation. Please contact their Customer Service if you need assistance.
3. The guide will arrive 5-10 minutes before the scheduled start time. You may contact us if you arrive during this time but your guide is not there.
4. There is no luggage storage for umbrellas, large bags, suitcases, etc.
5. Pets are not allowed.
6. The tour is not suitable for people with disabilities.
8. Tips are greatly appreciated if you are satisfied with the tour.
9. Did you know that bad weather is a common reason for dissatisfaction with a tour? Don’t let extreme weather spoil your experience, check the forecast and dress appropriately for the conditions, rain or shine.